Wednesday, April 20, 2011

why I was in Las Vegas

From Schmidt & Weston blog

For the first time ever on this blog, a photo of me (I'm the one with the lazy beard. I don't enjoy shaving, so I don't). I was temporarily attached to the Singular Software team. Next to me is the PR lady, Kathleen, Bruce, the CEO of Singular, Dale, his wife and essential demonstrator for the PC side of things, and finally, Jeremy, the genius engineer that came up with Presto.

Bruce invited me along to the National Association of Broadcasters Show (NAB - computers and cameras) and if anyone asks me to go on a trip, I almost always say yes. This is probably a dangerous habit.

My job was to be the Shamwow guy - I suppose technically, the product demonstrator. Here is my pitch for Plural Eyes. I haven't watched it myself as I am a production/post-production sort of person and prefer being on the other side of the camera.

While I don't compare to the marketing prowess of an infomercial pitchman, this isn't a product that needs any flash at all to impress video editors. Most are already huge fans and because I was with Bruce and the gang, I got to bask in the many ecstatic post-production people on the verge of happy tears, shaking my hand like I was a long lost cousin. At first, I would direct them to Jeremy or Bruce, but after day two, I just smiled and accepted the low level of celebrity treatment I was getting. Mostly I was just happy to be there.

The truth is, despite being fascinated by math and computers, I was never a good math student. I lack the necessary focus. I remember loving the logic of linear algebra in university, but all I can remember about calculus is that horrible moment where I blanked out during the final exam only getting my name and student ID correct. It still gives me chills to think of those 20 minutes of terror and handing in a virtually blank exam paper. No situation has propped up in my life that would have been well served with knowledge of calculus.

I do wish the youtube clip was about my demo of Presto, because that was even more magical to watch. As much as I could review them, I'm clearly biased. You can check them out for yourselves on Singular's website.

Thanks for bringing me along, Bruce.

From Schmidt & Weston blog

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